Green, Open and Shared - The 2024 World Flooring Conference and the Green Home Industry Chain Development Conference were successfully held

Recently, a grand event focusing on the future of the global flooring industry and the upgrading of the green home industry chain - the "2024 World Flooring Conference and Green Home Industry Chain Development Conference" - was grandly held at the Dongwu Kaiyuan Mingdu Hotel in Huzhou City, Zhejiang Province, China. This conference, with the core concepts of "green, open and shared", has attracted industry elites, authoritative experts and scholars from all over the world to participate.

The conference is hosted by the China Wood and Wood Products Circulation Association and organized by the Floor Professional Committee of the China Wood and Wood Products Circulation Association, the International Department of the China Wood and Wood Products Circulation Association, and the Nanxun District Home Furnishing Association. As a high-quality home furnishing exhibition and a model case of the deep integration of local industries and the home furnishing sector in Huzhou, the organizing committee staff of the Huzhou Home Furnishing Exhibition were invited to the conference site to contribute to the successful holding of the conference with their excellent services.

At the beginning of the meeting, Li Jiafeng, the president of the China Wood and Wood Products Circulation Association, emphasized that in the face of the challenges and opportunities of globalization, China's wood industry will adopt a more open attitude, deepen international cooperation, promote technological innovation, and jointly build a green and sustainable future. The representative of the US embassy expressed boundless expectations for the potential of Sino-US wood trade cooperation, encouraging enterprises from both sides to grasp the pulse of The Times, join hands to explore new markets and create a brilliant future together.

Cao Weidong, as a special commentator for China Media Group and a former naval attva of the Chinese Embassy in the UK, has a profound background in international politics and military strategy. At the World Wood Flooring Conference, he conducted an in-depth analysis of a series of policy changes implemented by the Trump administration in the United States towards China and their impacts after taking office. Cao Weidong pointed out that the trade policy adjustments of the Trump administration have brought significant challenges to China's wood exports, including tariff barriers and fluctuations in market demand. With his acute insight into the international situation, Cao Weidong's analysis provided valuable strategic perspectives for the participants, which is helpful for the industry to better understand the current international trade environment and formulate corresponding response strategies.

Wang Lianzhi, the former deputy director of the Science and Technology Department of the National Forestry and Grassland Administration (at the director-general level), delivered a keynote speech titled "Empowering the Wood Industry with Science and Technology to Create New Quality Productivity". Deputy Director Wang Lianzhi pointed out that in today's increasingly fierce global competition, science and technology have become a key force in promoting the transformation and upgrading of the wood industry and enhancing its core competitiveness. He emphasized that through technological empowerment, not only can the wood processing procedures be optimized, production efficiency and product quality be enhanced, but also more new products that meet market demands and lead consumption trends can be developed, thereby creating greater economic value and social benefits for enterprises.

Zhang Kai, the chairman of Jiusheng Flooring Co., LTD., delivered a profound speech titled "Challenges and Opportunities in the New Industry Ecosystem". He pointed out that the current economic wave is sweeping across the world, not only reshaping the economic landscape but also bringing an unprecedented new ecosystem to the flooring industry. Zhang Kai conducted an in-depth analysis of the complex business forms of imbalance between the real estate industry and the demand side, pointing out that this unbalanced state is both a challenge and an opportunity. He emphasized that in the face of multiple challenges such as the total imbalance of supply and demand, structural imbalance and regional imbalance in the real estate market, the flooring industry needs to actively adapt to market changes. Jiusheng is also willing to join hands with the industry to jointly build a healthy and sustainable ecological environment, seize opportunities and achieve the prosperity and progress of the industry.

Hu Zaoqi, the vice president of Zhejiang Shiyou Wood Industry Co., LTD., delivered a speech with the theme of "Brand Value Leadership Centered on Users". He emphasized that in the rapidly changing market environment, the construction and enhancement of brand value must closely revolve around the core of user needs. Hu Zaoqi pointed out that Shiyou Wood Industry has always prioritized user experience. By deeply understanding consumer preferences and constantly innovating product design and technology, he further elaborated that brand value is not only a guarantee of product quality but also a bridge of emotional connection between the enterprise and users. Shiyou Wood Industry will continue to center on users, and through honest operation and excellent service, Lead the continuous improvement of brand value and contribute to the healthy development of the flooring industry.

Liu Yuanxiu, the general manager of Zhejiang Yunfeng Moganshan Home Products Co., LTD., delivered a keynote speech titled "Persisting in the Development Path of Green and Low-Carbon Home Products". He emphasized that against the backdrop of the current global climate change and the growing awareness of environmental protection, Moganshan Home Products Co., Ltd. is firmly committed to a green and low-carbon production model and product development, aiming to reduce the impact on the environment through measures such as using environmentally friendly materials, optimizing production processes, and improving energy utilization efficiency. Liu Yuanxiu stated that the company will continue to explore sustainable home solutions, not only meeting consumers' demands for healthy and environmentally friendly home products, but also leading the industry towards a greener and more low-carbon future, jointly safeguarding our Earth home.

Xu Haiping, the chairman of Zhenjiang Guolin Ecological Industry City Co., LTD., delivered a keynote speech titled "New Quality Productivity Promotes High-Quality Development of Wood Industry Parks". He emphasized that developing new quality productive forces is the key to promoting the high-quality development of the park. Leading the upgrading of the wood processing industry through scientific and technological innovation and promoting the high-end and refined development of the wood products industry is an important path for the park to achieve sustained and rapid development. He also stated that Zhenjiang Guolin Ecological Industry City will continue to be driven by technological innovation, deepen cooperation with universities and research institutions, increase investment in research and development, and promote the innovation and breakthrough of wood processing technology.

Mr. Wei Renzhong, the executive vice president of the Research Institute of Qian Nian Zhou New Materials Technology Group Co., LTD., delivered a keynote speech titled "Technology Leadership Empowering New Trends in Home Health". President Wei, with his profound industry insight and forward-looking technological vision, elaborated profoundly on the crucial role of technological innovation in promoting the development of the home health sector. He emphasized that the Qian Nian Zhou Group has always adhered to the development concept of being driven by technology and centered on innovation, constantly exploring new materials and new technologies, aiming to provide consumers with more environmentally friendly, healthy and intelligent home solutions. President Wei's speech not only demonstrated the leading position of Qian Nian Zhou Group in the field of home health, but also pointed out a new direction for the development of the entire industry, winning wide acclaim from the attending guests.

Mr. Lu Weiguang, the chairman of Anxin Weiguang (Shanghai) Wood Co., LTD., delivered a profound and inspiring speech titled "The Road of Flooring, My Road". Chairman Lu pointed out profoundly that his personal identity transformation is actually a microcosm of every crucial leap in the company's development history. From the sudden rise of the flooring industry to the numerous challenges in the raw material supply chain and even the baptism of industry crises, every step has been full of unknowns and tests. However, in this ever-changing business world, Chairman Lu has demonstrated extraordinary leadership and far-sightedness, leading Anxin to continuously break through and forge ahead.

In this rapidly changing Vuca era, Mr. Yao Hongpeng, the president of Del Future Technology Holding Group Co., LTD., with the theme of "Data-driven, Intelligent Operation", profoundly expounded on the strategic thinking and action path of the enterprise in the face of future challenges. He emphasized that in the face of the continuous evolution of the market environment, adjusting the channel structure, exploring diversified marketing methods, and deeply cultivating the online market have become the key to building the future competitiveness of enterprises. Enterprises must achieve innovation and upgrading of their business models through digital transformation. In this process, data, as a core resource, is of self-evident importance.

Zhang Xianyu, the director of the Retail Center of Shuxiang Mendi Group Co., LTD., delivered a highly insightful speech on the theme of "Digitalization of Retail Terminals and Digital Intelligence of Products". Zhang Xianyu emphasized that the digitalization of retail terminals is not only an innovation at the technological level, but also a profound reshaping of traditional business models. By building an intelligent and data-driven sales system, enterprises can accurately capture market demands, achieve personalized services and efficient operations, and thus bring consumers an unprecedented shopping experience. He believes that digital and intelligent products not only meet consumers' higher pursuit of a quality life, but also lead industry trends in terms of environmental protection, health and intelligence.

Ms. Pearl Phelendaba Chunga, First Secretary of the Embassy of the Republic of Zambia in China, vividly depicted the rich picture and promising prospects of Zambia's timber industry. Zambia, on this vast land, is rich in remarkable timber resources, with a forestry area of up to 50 million hectares. According to her explanation, Zambia's annual timber output has steadily increased to 1.5 million cubic meters. This figure not only directly reflects the strength of the country's timber industry but also serves as a powerful proof of Zambia's active participation in the global timber market and deepening of international trade cooperation. This not only promoted the diversified development of Zambia's economy, but also witnessed the solid and dynamic trade partnership between China and Zambia.

In the current complex and volatile international trade environment, Yuan Futang, the director of Zhejiang Liangyou Wood Industry Co., LTD., has conducted an in-depth analysis of the new developments in Sino-US trade relations since Trump took office, especially the profound impact of the increase in tariffs and the re-establishment of trade barriers on our export wood flooring industry. However, crises often breed opportunities. Yuan Futang emphasized that enterprises should respond proactively and enhance their own competitiveness through the layout of the entire industrial chain. From raw material procurement to production and processing, then to warehousing and logistics as well as market sales, every link requires meticulous management and optimization and upgrading to reduce costs and improve efficiency, so as to remain invincible in the fierce market competition.

On the vast stage of global trade, the Chinese wood flooring industry is actively seeking breakthroughs and in-depth development in overseas markets. Among them, the European market, with its mature consumption system and high-end market demand, has become the target that many enterprises are competing to pursue. Mr. Ying Meng, the deputy secretary-general of the Flooring Committee of the China Wood Association, shared with us a successful path to the European market with his profound industry insights and rich practical experience: Taking the joint overseas warehouse as a bridge, featuring warehousing sales and free installation, and supported by the construction of a comprehensive product service system, we continuously improve the quality and service of Chinese wood flooring, and ultimately win the favor and trust of consumers in Europe and even around the world. This is not only a profound insight into the current market strategy, but also a far-sighted vision for the future international development path of China's wood flooring industry.

Mr. Zhang Yongzhi from Youju Research Institute conducted a profound analysis of the current trends in the home furnishing industry and the new thinking for enterprise growth. He emphasized that in this rapidly changing era, although the magnificent macro environment is beyond the control of enterprises, the meticulous operations and strategic adjustments at the micro level provide a broad stage for enterprises to display their talents and achieve breakthroughs. His words revealed a wisdom of insight into the future, reminding every practitioner in the home furnishing industry that only by closely following the market pulse and accurately grasping the changes in consumer demands can they remain invincible in the fierce market competition and achieve sustainable development and growth of the enterprise.

The delegates gathered together and jointly set their sights on the theme of "The Future of the flooring Industry", which is full of infinite possibilities and challenges. With a keen insight into industry trends, a deep expectation for technological innovation, and a firm belief in sustainable development, they engaged in a lively and in-depth discussion.

Wang Xiaoyu, the general manager of the Marketing Department of Shengxiang Group Co., LTD., pointed out that the future of the flooring industry will rely on technological innovation. On the manufacturing side, Shengxiang is committed to creating product advantages through technological innovation, continuously enhancing production technology and R&D capabilities to meet the diverse demands of the market. At the same time, Wang Xiaoyu emphasized that design and service are also indispensable parts of the flooring industry. Shengxiang will lead the trend with design, win consumers' trust with quality service, and provide consumers with all-round solutions for living Spaces. In addition, Wang Xiaoyu also mentioned that the cooperative construction of new ecosystems is also an important direction for the future development of the flooring industry. Shengxiang will actively cooperate with upstream and downstream enterprises in the industrial chain to jointly promote the healthy development of the flooring industry and create a better home life experience for consumers ‌.

At the future forum of the flooring industry, Mr. Zhu Xinqi, the deputy general manager of Zhejiang Boer Wood Industry, delivered profound insights. He emphasized that in the current rapidly changing market environment, enterprises should adhere to the core concept of "responding to the trend, innovating services, and focusing on development". General Zhu pointed out that in the face of new trends and challenges in the industry, Boer Wood Industry will keep pace with The Times and develop in accordance with the trend, flexibly adjusting its strategies to respond to market changes. At the same time, we constantly innovate service models, enhance customer experience, and lead service upgrades with a reformative attitude. More importantly, General Manager Zhu called on all industry colleagues to join hands and move forward together, pool the strength of all parties, and jointly promote the sustained and healthy development of the flooring industry to achieve a win-win future, demonstrating the forward-looking vision and cooperative spirit of Boer Wood Industry as an industry leader.

Mr. Pan Wei, the general manager of the Marketing Center of Jiangsu Kendia Group Co., LTD., also stated that in the current rapidly changing market environment, optimizing online marketing strategies is not only the key to meeting challenges but also an important driving force for the continuous development of enterprises. General Manager Pan Wei proposed that by establishing a wide network of partners, Kentea could further expand its market channels and deepen its brand influence. At the same time, in response to consumers' increasingly personalized demands, he advocates providing customized services to precisely meet the specific requirements of market segments. This series of strategic deployments not only demonstrates Kentea's profound insight into the future trends of the flooring industry, but also highlights its firm steps on the path of innovation-driven development, setting a new benchmark for the industry.

At the World Wood Flooring Conference, a grand event gathering global wood flooring industry elites and innovative achievements, Zhejiang Yongji Wood Industry Co., Ltd. and Zhejiang Shangchen Home Technology Co., Ltd. each presented a wonderful dialogue on wood aesthetics and technological innovation.

Zhejiang Yongji Wood Industry Co., LTD., with its profound craftsmanship and acute insight into market trends, not only showcased its latest "Wood Essence" series - unpainted flooring - at this press conference, but also conveyed the brand's firm commitment to sustainable development and environmental protection concepts to the world. It is not difficult to notice that behind each piece of flooring lies Yongji's ultimate pursuit of natural beauty and its strict control over quality.

Zhejiang Shangchen Home Technology Co., Ltd. brought a refreshing product experience to the audience on site with its forward-looking design concepts and technological innovation capabilities. Shangchen Home Furnishing not only innovated in the three-layer solid wood flooring, combining water-based solid wood flooring with Italian finishing techniques to ensure a higher level of safety for the wood flooring, but also ingeniously integrated customization services into its brand services, demonstrating the boundless possibilities of the future home furnishing business.

The new product launches of the two enterprises are not only a concentrated display of their own brand strength, but also a powerful driving force for the entire wood flooring industry to move to a higher level. They are taking concrete actions to lead the innovation of the industry and jointly writing a new chapter of green health, technological innovation and sustainable development in the wood flooring industry.

At the end of the World Flooring Conference, a series of honorary awards highlighting the outstanding achievements of China's flooring industry were grandly announced. The awarding of a series of honors such as "Lighthouse Factory of China's Flooring Industry", "Meritorious Figure of China's Flooring Era", "National Brand of China's Flooring Industry", "Brand of Technological Innovation in China's Flooring Industry", and "Demonstration Enterprise of Green Design in China's Flooring Industry" is not only a review and affirmation of past achievements, but also an encouragement and expectation for future development. Together, they have sketched a grand blueprint for China's flooring industry, which is driven by innovation, based on quality and oriented towards green development!

Source: Wood Flooring Network